Blogging – Things to consider….

Creating a blog is quite a time consuming task, there is alot of value that comes out of blogging but you need to be aware of what you’re getting into. Early days blogs were a bit like glorified online diaries and becoming a professional blogger and making money from them wasn’t the aim. But now it’s well worth having a blog should you have the time and resources to keep it going. Below I’ve listed some of the Pros to having a blog….

LOW COST INVESTMENT

There are alot of free blogging platforms out there, one being WordPress.com – mainly just for personal blogs as they’re easy to set up and free but you won’t have your own custom domain name. To have a blog that is 100% your own and the ability to customise it you’ll need to purchase WordPress hosting, you can use WordPress.org . WordPress hosting can cost as little as £2.99 per month and that’s including a domain name & free daily back ups. Or if you’ve already got a website you’ll just need to add a new page, configure you’re blog settings and off you go!

MARKETING YOUR BUSINESS

Gaining visibility online is one of the best ways you can grow subscribers which means leads and most importantly revenue! Blogging is great for SEO as it helps with those important ranking factors. If you update your blog regularly, with high quality blog posts, on topics relevant to your target market it can make a huge difference to how your website performs in search engines.

ESTABLISHING YOURSELF

If you’re looking to establish yourself as an expert in a niche, writing a good blog post is a great way to showcase your knowledge and expertise. Publishing good blog posts that are accurate, informative and timely will gain the attention of people you’re aiming to connect with.

BUILDING YOUR ONLINE PORTFOLIO

Showcase your work via your blog to reach a wider audience. Reach out to other bloggers in your field who have a great rapport with relevant audiences. It’s worth building relationships with people in the same area as you who may be able to promote/ share your services, blogging is very community based and networking is a great way to grow your audience.

YOU CAN MAKE MONEY BLOGGING

It often takes a little while, as you’ll need to build traffic but there’s lots of opportunity to make money via your blog if you decide to go down that route. Affiliate marketing via links (earn commission when someone buys a product you push). Sponsored content (this is when a company pay you to feature their product or service via a post or social share). Sell your own products (digital or physical, so this could be e-books, courses, merchandise…..). Ad revenue (make money via ads on your website, placed in blog posts/ sidebars or other pages)

and some of the cons …..

TIME CONSUMING

To write a good blog post can take a long time. The longer, more comprehensive, interesting and relevant a blog post is, the more it will appeal to the reader and rank higher for SEO. There are strategies to help you manage your time as a blogger, having a good blog content strategy is imperative to your blogging success! I’ll write more about this in a future post. Make sure you know about keywords, optimising your blog posts makes them more accessible to people who are entering keywords associated with your product or service via search engines.

CAN BE HARDWORK

If writing doesn’t come easily to you it won’t be easy to just pick a topic and let your words flow! One way of getting around this would be to employ a copywriter to write your blog posts for you. However the more you write, the better you’ll get – as with everything it gets easier with time.

REGULAR UPDATES

It takes alot of discipline to stay focused with creating frequent blog posts. If you loose momentum it can be difficult to pick up pace again.

TECHY ISSUES

Techy issues can be annoying and frustrating and if you’re trying to figure out what’s happened yourself it can sometimes take hours to make one little fix where as it would only take perhaps an hour of a professionals time. Alot of premium themes have support available which is worth having to hand. Your best bet is not to DIY unless you know what your doing, at least make sure your website’s backed up before you try fixing things yourself!

Blogging can be hard but if you put the effort in, and if you’re consistent and don’t give up it’s definitely worth having a blog !

Clare Howell Design Blog